With the increasing digitization of media, the traditional implementation of advertising formats has begun to fall by the wayside, replaced by approaches that are interactive, context-based and personalized. In this new world of advertising, watchmi emerges as a platform for innovative forms of advertising that can be precisely targeted and reduce or eliminate wasted advertising expenditure, based on the actions and interests of the consumer.

Of particular interest to marketers is the ability to specify placement for advertising messages in watchmi Personal Channels, or to establish a Branded Theme Channel. More information is available at www.digital-new-media.de

In addition to the plug-in for Microsoft Windows Media Center, watchmi and the technology it is built on is available for various set-top box platforms and as an online service in watchmi search. watchmi offers opportunities to improve customer experience and thereby increase customer loyalty to its partners in various industry sectors: consumer electronics manufacturers, cable operators, content library owners, or on-demand service providers.

For more B2B information, please visit www.as-guides.com